A Guide to Building and Maintaining a Business Blog.
Learning objective: To equip online learners with the technical knowledge and confidence to enhance and grow their business by blogging.
Lesson 1 – Why Does My Business Need a Blog
In this lesson, you will learn the benefits a blog can have on your business.
Lesson 2 – What Do I Blog About
In this lesson, we will explore your expertise in its entirety. You will learn to recognize how what you know about, relates to the client you seek to attract.
Lesson 3 – Where Should My Blog Live
In this lesson, we will delve into where you should place your blog and how it can give your business an advantage over your competitors.
Lesson 4 – Building and Formatting
In this lesson, you will learn the nuts and bolts of blogging and how it improves your search engine results.